The logo of Harim group is the image showing value, spirit and code of conduct which the group pursues. It also is the symbol of the corporate identity and ‘the best quality’ of its products and service.
CI of the group contains its will to make ceaseless efforts and history. It contains the group’s wish to secure the best brand trusted steadfastly by customers, while based on its belief in truthfulness and honesty. The CI expresses the quality and credibility which the group has maintained so far as the group’s heritage and, at the same time, it embodies the group’s vision of the future.
The oval red symbol means that the group’s legitimacy has been succeeded in terms of its foundation and path of growth. The appearance having a flexible shape means global expansion and the simplified golden ribbon means guaranteed excellence in quality.
The typeface used is Harim font independently designed and expresses the group’s promise that it will not change its focus on customer value.